Business as Usual

by Wendy Moy

Choral Arts Synergy attended the Chorus America Conference keynote address today led by consultant Alan Brown of Wolfbrown.  Wendy and Jeremiah were clearly energized (see awkward picture above) by his engaging presentation on key trends in consumer behaviors related to arts attendance. His reflections on what these trends means for choruses were enlightening with strong implications for innovation.  How will we and should we respond?  Do we keep doing business as usual or do we transform our concepts of and organizations in choral music?  What resources and support does a chorus need to be thriving in this new economy?